Founded In 1853, Levi Strauss opened a wholesale dry goods business in San Francisco that became known as Levi Strauss & Co.
Seeing a need for work pants that could hold up under rougher conditions, he and Jacob Davis, a tailor, created the first jean.
In 1873, they received a U.S. patent for "waist overalls" with metal rivets at points of strain.
The first product line designated by the lot number "501" was created in 1890.
Today they are one of the world's largest brand-name apparel companies
and a global leader in jeanswear.
They design and market jeans, casual wear and related accessories for men, women, and children under the
Levi's®, Dockers®, Signature by Levi Strauss & Co.™ and Denizen® brands.
Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,000 retail stores and shop-in-shops.
We at Syversen are fortunate to distribute their sock- and underwear collection.