Sport has the power to transform and empower us. As one of the world’s leading sports brands, it’s only natural that we want to stand on the same playing field as the fastest athletes on the planet. To achieve that, the PUMA brand is based on the very values that make an excellent athlete.


We’re never afraid to take risks. We trust our instincts to make unexpected choices that push sport forward.


Whatever we do, we do with conviction. We make strong statements, we are bold and we believe in ourselves.



At PUMA we are not without ambitions. We have 10 sustainability targets we want to reach by 2020. These are our 10FOR20. With these targets in mind, we aim to get better in environmental, health and safety, human rights, and governance matters within PUMA and our supply chain.


– Bjørn Gulden, CEO

I am often asked: “Why doesn’t PUMA include more green lines in its product ranges?” The reason is simple: I do not believe in only creating “green lines”. I rather believe in integrating sustainability into every aspect of our manufacturing processes for all products – from the sourcing of raw materials to the manufacturing stage, both environmentally and socially.

At PUMA, we produce millions of shoes and textiles every year. If we had just one or two sustainable collections, but sustainability did not play a major role for the majority of our products, we would have failed to make a difference.

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